Keyword research is often not-so-straightforward when it comes to local business. Just because something gets 25,000 searches/month nationwide doesn't mean it's the most highly searched variation in your city. Chris Sams shares some great advice on tracking down accurate local numbers.

You've done some killer keyword research. What now? This killer guide to implementation was recently behind a paywall – it's that good. Nick lays out a great plan looking at sit architecture, approaches, the keyword funnel, and more.